If you’re struggling to increase search traffic on your website, registrations, or email conversions, it’s likely that your website’s bounce rate will be too high. So, let’s start by understanding what is the “bounce rate”?
What is the Bounce rate?
The bounce rate is the number of visitors who visit your website but bounce off the website from the landing page without surfing in seconds. In other words, it’s the percentage of site visitors who visit your website and leave after seeing a single page.
5 ways to reduce the bounce rate on your website
1. Improve the design of your website
The most common reason for a higher bounce rate of a website is that visitors do not appreciate the look of your website. The design of your website matters a lot, it should be attractive to target visitors. Now, when we talk about website design, we’re not just talking about the look of your website.
Now it is very difficult to judge your own website because in most cases you have created it. It’s like calling your own ugly child. That’s why we made a rule of 10 seconds.
What is a rule of 10 seconds?
It’s a simple exercise to check the usability of your website. This is like this, show your website to someone for the first time for only 10 seconds and ask the following questions to that person.
- What is your site about?
- What do you sell on the site?
- Have you seen a Buy Now button or add to cart?
- If you get a positive answer to all these questions, it is best to work on designing your website.
2. Optimize website loading time
Another important factor for high bounce rates is the loading time of the page. As we know our patience is getting weaker, we can not wait for our web page to open forever. The slower the loading of your web page, the easier your bounce rate will be. Statistics show that 53% of visitors will abandon a page if it does not load in 3 seconds.
How to Check Page loading Time?
Now, there are many tools online to check the speed of the website, like Pingdom and Google(https://developers.google.com/speed/pagespeed/insights/). Just enter the URL and the tool will show you the loading time of your website.
Now, there are several ways to reduce the loading time of your website. Here are some of the simplest ways.
- Restructuring the number of elements on your page
- Use CSS instead of images
- Merging multiple stylesheets into one
- Reduce the scripts and place them at the bottom of the page
3. Optimize Correct keyword
Keywords are the most important factor in the success of any content marketing campaign. If you want to improve the SERP of your website, start targeting high-value keywords because that’s where the high-value traffic is. Always remember, before publishing a page, check that its title tag and Meta description perfectly illustrates the content of the page so that your visitors are less likely to bounce back.
4. Always keep website content fresh and updated
Always keep your blog up to date with up-to-date content. This will help you produce the best return on investment. One of the reasons your target customers may leave your site is a lack of readability. Large chunks of text can frighten readers, avoid it by adding new and unique content in small paragraphs, preferably in points, you can establish a relationship with your client, which is very important to create trust.
Once the number of repeated visitors exceeds the new visitor, you can be sure that you have created a good relationship with your customer, which will result in a higher return on investment and a lower bounce rate.
5. Avoid popups
Most people hate pop-ups while reading or looking for something. A pop-up can be an announcement or an email pop up. If your visitors are irritated by your website, no one can stop the rising bounce rate. Statistics show that 70% of users said they found untied popups annoying. Here’s a quick tip to keep your e-mail address pop at the exit, not on the entrance.
By using all the means mentioned above, you will be able to reduce the bounce rate of your website, which will result in more traffic and possibly new prospects.