Today, social media has facilitated and improved interaction, listening and collaboration with people. But when it comes to attracting a large audience and getting involved in marketing a brand, the volume itself makes the process long and tedious. In such cases, social media management tools offer considerable respite.
They streamline your inbound and outbound interactions and allow you to focus, listen, and respond to the most relevant conversations across all social media platforms.
With these social media management tools, you can easily monitor what users are saying about your brand and use them to channel unlimited, automated campaigns to simultaneously influence audience perceptions across multiple social media platforms.
In this article, we’ve compiled some of the best social media tools to lighten social media practices, but before we know more, let us understand what social media management is and why businesses have it. need.
What is Social Media Management?
Social Media Management is about managing your online interactions and channeling content across social networks such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, and Pinterest. Not only publish updates on social media profiles, but it also includes different practices and strategies for interacting with your audience, which can expand your reach and optimize conversions.
Best Social Media Management Tools
1. Facebook Pages Manager
As one of the best social media management tools, Facebook Pages Manager will allow you to manage your Facebook page directly from your phone. It allows users to stay informed and respond to customers on the move. Notable advantages are-
Mobile publishing that lets you publish updates and manage your page directly from your phone
Messages will allow you to read and respond to messages you receive from your customers on your Facebook page
You can link Facebook and Instagram accounts to manage Facebook posts and comments and Instagram feedback in one inbox.
Push notifications provide alerts on the different activities of your page. In addition, you can browse all your page notifications.
Insights allow you to track promotions, related stats, and other activities on your Facebook page.
Opt for this one, if you need to manage different Facebook pages and profiles with the utmost ease. You can use it to bulk update your posts and engage in interactive conversations with your users.
The buffer is a social media platform that has helped brands, agencies and individuals to benefit from the engagement of the target audience on their social media pages.
They offer the full range of social media management services from publishing and engagement to analytics. Customers who have used Buffer love it for its clean and intuitive results. You can get valuable help from the publisher in publishing, engaging, collaborating, and analyzing teams on social media campaigns.
For social media marketers, it reduces and automates the task of updating, connecting and converting potential customers on different social channels.
Hootsuite provides a unique solution to all your social media needs, which is one of the reasons why it is so popular with businesses. It is estimated that about 15 million people use it.
This unique social media management tool enables a person to run ads, create content, and plan for them on different social media channels. In addition to this, it is also possible to measure the ROI of social media campaigns. Use Hootsuite.
Hootsuite’s ability to monitor multiple accounts makes mass social media publishing and planning possible. Here are some of the reasons why 800 out of 1000 Fortune companies prefer to use them
4. Sprout Social
Sprout Social is in many ways similar to Hootsuite because it also offers a unique solution to social media marketers.
It can perform the monitoring, planning, and reporting of social media. The point separating SproutSocial from Hootsuite is that it prefers to understand its customers in order to better meet the social media needs of customers. He is popular among his clients for his amazing relationships.
One of the best social media tools for customer relationship management (CRM), Sprout Social is very effective at understanding your audiences.
5. Agora Pulse
Agora Pulse provides the response, scheduling, and reporting capabilities on social media channels.
In addition to these general features, which are also present in other tools, Agora Pulse allows its users to analyze competitors. In addition, this easy-to-use and affordable social media tool also have the feature of running Facebook contest applications.
By choosing this one, you will simplify the management of social media at the most affordable prices.
6. Zoho Social
To optimize the presence on the social networks of your company, you can count on Zoho Social.
He can upgrade exercises online using his interactive dashboard and, therefore, you can supervise different social media activities on different systems at once. It will help you plan the same number of messages you want, analyze the most useful templates and keywords.
It is also helpful to let your team stay connected. Finding your true audience and targeting it with the right kind of content is the strength of this tool. This will help you connect, engage and convert your leads.
7. Tweet Deck
If your social media campaigns are mostly Twitter-based, Tweet Deck would be one of the best free social media management tools for you.
You can monitor your Twitter marketing campaigns, automate advertising, and easily measure the performance of different Twitter campaigns. It encourages you to get personalized feeds.
Several other highlights of Tweet Deck target specific customers, analyze templates and respond to messages from a single dashboard. You can also connect to other platforms and gather all your information on social networks in one place.
Sendible is a social media management tool, perfect for businesses that serve many customers.
It’s a perfect tool for agencies. Sendible provides almost all the functionality provided by other social media management tools, but among these, the functionality that allows users to customize their dashboard is the most common. It helps users attract customers based on the personality of the brand.
Sendible also saves you a lot of time in repetitive tasks by allowing automation. Other amazing qualities that make it popular are the search for royalty-free images, Canvas graphics editor and YouTube search.
With this tool, users get a simplified publication on social networks.
Each article has a unique feature that allows you to customize social media publications based on the social media platform. This social media management tool is more image and video oriented and allows users to do the same from various social media sites such as YouTube, Instagram, and Flickr.
In addition, with the help of Everypost, you can easily select and attach any visual content.
10. Social Pilot
Social media agencies and social media specialists primarily use this social media tool as a marketing and planning tool. It contains a customer management feature, which makes it particularly suitable for agencies that need to deal with a large number of customers.
It is similar to other social media management tools, which offer the ability to plan and analyze, with the sole exception that the monitoring feature is not present in Social Pilot. The thing that makes the social driver very popular among its users is the fact that it integrates all the aforementioned features into a simple dashboard.
Additionally, this also includes a social media post calendar that can be seen at a glimpse and re-arranged according to the terms of the user.