One has to try to stay ahead of digital branding trends as it is important to do so. One can look forward to several digital branding trends in 2018 in order to improve their business prospects.
Trend #1: Focus on Generation Z
The oldest members of the Generation Z are 22 years old now. They are indeed beginning to enter the workforce and will also be increasing their buying power. This also implies that brands will have to rather shift their digital branding strategies to reflect this . The members of Gen Z seem are increasingly interested in making using the technology as a purchase platform and also as a method for engaging in brand conversations
Generation zers do watch at least one hour of online videos a day. This is the good reason why there is a larger investment into Snapchat and Instagram in the coming year.
Trend #2: Influencer Marketing Growth
Influencer marketing has been made use of by its users as a successful platform for getting their brand out there. Companies such as like North Face, Hubspot, and Rolex are already making use of social media-based influencer marketing to be able to connect with their audience and also be able to create new audience members.
Traditional advertising can also lead to an inability to connect with social media users. This does indicate that an enormous population purchasing power is also increasing rapidly
Trends #3: Surge in Chatbots
There is the dire need for instant gratification and people want their queries to be answered immediately so that they do not lose interest or move onto something else.
There is increased satisfaction with chatbots.
Chatbots are also available via Facebook Messenger. They do provide one’s digital brand the opportunity to be able to interact quickly with one’s audience on a very personal level.
With the help of chatbots, one can send personalized content with one’s customized brand voice directly to one’s audience.
Trends #4: Overlapping Social Media Channels
style=”text-align: justify;”>Instagram Stories is still in the growing up process, but yet it has over 200 million people making use of every month already. They offer very interesting timed videos as well as visual content. It is important to be selective about the sort of platform to invest one’s brand in. One must take advantage of analytics as well as report features that will help one decide which one will give the best return.
Digital Branding Trends #5: Video Growth
One can make use of Instagram Stories and Snapchat and thus brands can create video content and also share it immediately. Creating one’s own video content with a strategy to be able to connect it to the written content on one’s blog will be indeed vital for moving forward in 2018.
Videos are definitely very popular with the online audiences. In the coming year, videos will definitely show an upward trend.
Trends #6: Facebook Going Mobile
Facebook is in fact considered to be one of the last social media sites that were not originally designed for mobile use. In 2012, Facebook did make the leap to transition from their site from desktop to mobile friendly. Now, in fact, five years later, these efforts have proved to be a success.
Trends #7: Increased Relevant Content
Consumers want relevant content immediately when they are searching.
Digital branding strategies will prove to be very useful to augment business in 2018.