Want to know more about SEO in 2019? Here are the main trends to follow to improve your search optimization skills.
It’s easy to be confused by the information overload when you start with SEO. Too many tactics can discourage you from putting your skills into practice. However, there is no need to scare to learn more about search engine optimization.
That’s why we’ve analyzed the key SEO trends for 2019 and what they represent for those just starting to optimize their search engines.
1. Start by optimizing your site for mobile devices
Mobile optimization is essential when you start with SEO. Start by testing the performance and loading speed of your site on all devices.
Each delay in navigation can be a missed opportunity to hire a new visitor.
People spend more time on their phones every year, which means that a new SEO strategy cannot ignore mobile optimization. In addition, it goes beyond an improvement, for example. the speed of the site on your site. In 2019, SEO is about understanding ‘mobile consumers’ and the difference in their search habits when they move relative to an office user.
Think about your own search habits when you’re in a hurry and looking for a quick answer. Or think about the result of the research that catches your eye. The odds are good, it is optimized for mobile telephony and you have to take into account that you are looking for a clear and fast answer without further delay.
2. Understand how users are searching
We tend to assume that keywords will work better than others. The keyword test is always a good idea, but SEO is now focused more on understanding the research intent. It’s not enough to find an effective keyword that drives traffic to your site.
A long-term SEO strategy is based on the research intent and reasoning of each research. Once you begin to understand how your target audience uses search engines, you can optimize your site more effectively.
Research is becoming more dynamic and it is not enough to rely on assumptions. Start testing the impact of your optimization on your search traffic and apply more conversational queries to your keyword combination.
3. Write for humans, optimize for search engines
A successful SEO strategy does not ignore the human element when optimizing a site. We do not just choose good keywords to improve the ranking of our site. The goal is to choose the right keywords that your audience would use so that the content remains relevant and attractive.
Always start thinking about your audience when creating your content. Your content should be both interesting and relevant to them, so they want to know more about it. Once you begin to understand the content your readers expect from you, it’s time to focus more on its optimization.
It’s not enough to create good content if you do not force people to read it. That’s why you want to optimize your content to reach higher levels in the SERPs.
There is no need to start adding keywords to your content just to attract search engines. Google and others have become too sophisticated to reward such techniques.
On the contrary, the quality of your content and its relevance, for example, can help you increase your search traffic. Find the right balance between quality content and search optimization for the best results.
4. Analyze your existing search traffic
If you do not know how to get started or what to test, start by taking a closer look at your current search traffic.
What are the best-performing pages? What keywords does your audience use to access your content?
Analyze your top 10 messages and what they all have in common. Is it the quality of your content? The length of each post? Have you followed best practices for on-site optimization?
Look for publications that work well as permanent content and think of new ways to update them. A closer look at your search traffic and current SEO performance can even help you update your content calendar with topics that your audience would appreciate.
5. Stay up-to-date on the latest SEO changes
If you want to master SEO, you must follow the latest trends and algorithm updates that may affect your tactics. As with each new skill, it’s helpful to keep reading about it to stay informed of recent changes.
Whether you are a beginner or an experienced professional, it’s always important to keep reading about the latest SEO updates and what they mean for your strategy.
6. Discover the link between social media and SEO
Social media may not be part of the ranking factors, but it remains useful to understand how your social presence can affect the results of your research.
As social media becomes more important in our lives, they can define much of our online presence and authority. The same thing happens for all brands with an existing social presence.
Google has begun integrating social results with research responses to present a more holistic view of online presence. By indexing more content to the search results, users can find the right answer to their questions as quickly as possible. Therefore, it is good to keep in mind that your online presence and authority is not limited to the results of your research.
Similarly, social networks are turning into their own search engines, where users are always looking for answers to their questions. YouTube and Pinterest have become very popular visual search engines, while Twitter and Facebook can be useful for finding more information about a person or news event.
This means that our search habits are changing and that it is helpful to understand the different ways a person can find your content on different channels.