It is indeed difficult to explain to a non-SEO about how to rank on a webpage. One must have good knowledge of the subject, as it is a highly competitive field.
Here are few suggestions as to how to rank:
Accessible URL whose content Google can easily crawl and parse. One wants that Googlebot’s spiders must be able to come to one’s page, to be able to understand the content that is available in a text that is in a readable format, to be able to understand images and visuals or video or embeds or anything else that one has got on one’s page in a way that they are also going to be able to put into their web index. That is important, as without it, none of the rest of the given even matters.
2. Keyword Research
The focus has to be on primary keyword and hopefully also on a set of related secondary keywords that do share the searcher’s intent. So the intent that is behind all of these terms and phrases should be the same so that the same content can serve it. When one does that one has a primary as well as a secondary set of keywords that one can target in one’s optimization efforts.
One has to investigate the SERP to be able to find what Google believes to be relevant to the searches of the respective keywords. One has to perform a search query in Google, observe what comes back to one, and then find out from there onwards what Google tends to believe in order to be relevant to the keywords’ searches. One has to take note of what Google thinks about the content as the search query has to be answered appropriately.
4. Team or SEO:
One must have the most credible, amplifiable person or team that would create content that would serve the searcher’s goal and thus be able to solve their task better than anyone else on page one. There are 3 elements here:
- Credibility cannot be ignored.
- Amplication is required for link building and creation of the content.
- To serve the searcher’s goal and solve their task.
5. Craft a Compelling Title:
Google still makes use of meta description quite frequently. SEO tries to determine how to displays the search results. One has to optimize from keyword perspective.
6. Intelligently employing that primary, secondary, and related keywords
Related keywords meaning those that are semantically connected that Google is going to view as critical in order to prove that one’s content is relevant to the searcher’s query — in the page’s text content.
By following these guidelines a successful SEO can perform his or her SEO task well and get hold of the required search results. The Google parameters need to be adhered to in the creation of content and the SEO has to make a conscious effort to optimize well in order to increase the ranking.