As 2019 approaches, the landscape of digital marketing, which includes SEO, social media, sponsored links, content marketing, etc., is changing. You may have considered artificial intelligence or visual research as gadgets for the latest science fiction hit, but that time is up.
Many new digital marketing trends and strategies are evolving in the current era of Internet-connected high-tech, and businesses must now use them to succeed because what worked for you last year might not work this way in the year.
Here are Seven key digital marketing trends to follow in 2019.
1) Artificial Intelligence
Artificial intelligence will conquer the world! Or at least the simplest jobs in the world.
AI can analyze consumer behavior and search patterns by using data from social media platforms and blogs to help businesses understand how users and customers find their products and services. For example, Facebook messaging robots (discussed later) can help you automate and optimize your customer service.
Artificial intelligence also provides information and advice to users by taking part in conversations. According to Gartner, 25% of customer services will use chatbot technology by 2020, compared with less than 2% in 2017.
Companies that adopt the AI in 2019 will be able to reduce costs and accelerate growth, taking the lead over their competitors.
Chatbots will continue to be an important part of digital marketing in 2019.
This AI-based technology uses instant messaging to communicate in real time, day and night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of smart businesses are already using or planning to use chatbots by 2020. And by 2022, they will save businesses more than $ 8 billion. dollars per year, particularly in the banking and health sectors.
Many customers prefer to interact with chatbots because they are responsive, give answers quickly, accurately recall your shopping history and never lose patience. These virtual assistants offer exceptional customer service, meeting customer expectations and automating repetitive tasks, which means you can focus on more important tasks.
Uber uses chatbot technology to communicate with customers, making it easy for them to rent cars, even on Facebook Messenger, from Slack or via Google Maps. Passengers can use the menu to choose the type of trip, make a request, track the location of the car, send their friends an estimated time of arrival and even make the payment.
3) Video Marketing
These numbers show the importance of integrating video into your digital marketing strategy in 2019:
70% of consumers say they have shared the video of a brand.
72% of companies say the video has improved their conversion rate.
52% of consumers say that watching product videos makes them more confident in their online shopping decisions.
65% of executives visit the marketing website and 39% call a provider after watching a video.
And do not just think about YouTube. To attend a greater engagement in video marketing, you can create a video post or launch a live broadcast on Facebook, Instagram or LinkedIn.
Live video is gaining popularity, with many companies using it for interviews, product demonstrations and behind-the-scenes glimpses of events, office life, product manufacturing, and more.
With the ever-shrinking costs of film equipment and increasingly qualitative smartphone cameras, companies and marketers are turning to personalized video messages rather than phone calls or emails, which is called the 1: 1 video approach.
YouTube and other videos are displayed in the SERPs, making video referencing increasingly important – such as using text overlays and subtitles, in addition to your description, titles, and of your file names. Check out this guide to learn more about YouTube SEO.
And the 360-degree video content, which allows for a more interactive experience, is on the rise – just look for the circular symbol in the upper left corner to begin dragging the moving image to the left or right for reading.
4) Social Messaging Apps
Do you think social messaging apps only serve to send emoticons to your friends?
Consider these numbers:
1.3 billion monthly users are active on Facebook Messenger
Every month, 2 billion messages are sent between individuals and businesses on Facebook Messenger.
WhatsApp has 1.3 billion active users per month
55 billion messages are sent each day via WhatsApp
WhatsApp, Facebook Messenger, and WeChat have more users combined than Facebook or YouTube
These statistics show the growing popularity of social messaging apps for business purposes. Since people spend more time exchanging messages, it makes sense to market your company’s services to your potential customers.
Social messaging apps can be very useful for sending messages directly to customers because they allow customization (another trend) and add value to the user experience. This differs from the email chatbots we discussed earlier. You are able to market your customers using messenger apps now!
5) Visual Search
Visual search can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results.
Not surprisingly, Pinterest has jumped on the visual search bandwagon – they came out with Lens, a new visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products, or view pinboards of related items.
And Pinterest is not the only one with the visual search.
Google Lens is a visual search engine by Google, which recognizes objects, landmarks, and other things visually through a camera app (currently only available on Pixel phones).
If you take a photo of a:
Business card: You can save the phone number or address to a contact.
Book: You can get reviews and other details about it.
Landmark or building: You can get more details about it.
Painting in a museum: You can get details about it.
And Camera Find is a visual search mobile app, which enables users to search for anything from their mobile phones simply by snapping a picture and this app will tell you what it is. Instead of typing queries into a search engine, you can directly search through images to find similar images, price comparisons, local shopping results, etc. You can also take a picture of a movie poster and Camera Find will show you movie information, trailers, showtimes, and local theaters.
Marketers can get the edge on competitors by jumping on the visual search trend in 2019 to draw customers and serve them the perfect product.
6) Social Media Stories
With the growing popularity of social media “stories,” it is important for marketers to consider this format in their digital marketing strategy. Savvy marketers can even make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness.
First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and now YouTube has unveiled their own story format, “Reels.”
Since stories disappear after a set period of time, this is a great opportunity for marketers to make good use of FOMO (fear of missing out). You can feature your employees in the Stories, show the story behind the making of a product, ask for reviews about your products and services or get creative like BarkBox did when they created an Instagram Story of a “doggie interview”
7) Voice Search & Smart Speakers
Hi Siri, what time is Mission Impossible playing tonight?
Alexa, find me an apple butter recipe.
The increasing use of voice search has prompted companies to rethink their digital marketing strategies in 2019.
50% of all searches will be voice searches by the year 2020
20% of mobile queries on Google are voice searches
25% of all Bing searches are voice searches
Voice search plays an important role in providing all the relevant information that people are looking for through audio content. Artificial intelligence is becoming smarter and the number of errors committed by voice assistants such as Alexa, Siri, and Google has been reduced.
Many brands have included voice search in their digital marketing strategies to effectively deliver value-based content to their customers.
2019 will be about a better customer experience with customization, automation and AI-based technology. To stay ahead of the curve and increase the number of conversions in the coming year, you’ll need to improve the production of personalized conversational content, including audio and video content – to share with your better-targeted audience.
We are best digital marketing company in Hyderabad are ready to follow these above trends. Will You?