Digital marketing is gaining much popularity in the business world. Comprising of augmented reality and virtual reality, it is reaching people in many ways, including shopping.
Virtual, mixed, as well as augmented reality (AR) can be made used in marketing to create new opportunities for brand owners to connect with consumers via interactive as well as virtual reality storytelling. These technologies provide a unique as well as immersive experience that can leave a lasting impression on consumers. They can also provide valuable data as well as insights into consumers. Digital marketing entails these sophisticated approaches.
One of the latest trends in digital technology happens to be augmented reality, which more and more companies are incorporating into their marketing as well as advertising strategies, on account of numerous benefits that come along with it.
Advantages of Augmented Reality
Augmented Reality does superimpose information about an image of the real world and also provides additional content when viewing an object, unlike Virtual Reality, in which everything is seen by and created by a computer. Thus, Augmented Reality does provide the user with a complete as well as unique experience, combining the ‘real’ as well as virtual elements with which they can interact in real-time making use of their smartphone, tablet, or laptop.
The advantages of incorporating Augmented Reality into a digital marketing strategy can be done by:
- Increased user engagement with the brand: Rather than offering a new experience, the consumer will then be attracted to the brand. At the same time, a link is thus established and the brand memory is of course reinforced, something essential on account of the advertising saturation to which a consumer is present/ exposed.
- Differentiation with the competitors, by making use of innovative techniques as well as generating expectations to promote a product.
- Revolution in the way: With augmented reality, it is possible to choose one’s product in a more agile way. Trying on a pair of shoes while changing the color, model or different aspects will be easy.
- Returns are reduced: Consumers who purchase via augmented reality tend to return fewer items than if they had rather bought them without the technology. This does generate a very significant cost reduction for one’s company. Also, many people will go to shops much less often if such a technology is implemented.
Thus augmented reality and virtual reality enable better shopping.
With the initial appearance of virtual reality, cum augmented reality technologies, consumers were indeed much impressed and also excited about the possibilities. While VR/AR tech is still evolving, several of the futuristic applications people imagined have yet to manifest. Those that have been of course brought to life are popular among certain communities of early adopters, but on the other hand, the widespread use of VR as well as AR has not taken off all as per expectations, except in the realm of advertising, marketing, and PR.
Virtual reality marketing happens to be a marketing strategy that incorporates virtual as well as augmented reality technology in marketing campaigns. The technology does rather create a fake but realistic environment, which can be visual or even of course multi-sensory, depending on the device. Virtual reality marketing can be made use of to connect with one’s audience and also build better brand engagement. The consumers rather than reading content on the screen, can interact with a virtual personal.
While virtual reality is simply not a new piece of technology, its use is expected to grow with time, along with many other digital technologies such as augmented reality.
Digital marketing has expanded its scope.