With more than 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers.
1.6 billion people use Facebook to connect to small businesses, and the majority of these users visit the pages of their favorite businesses every week.
And while pay-per-click platforms like Google Ads offer a number of tools to help the little guy grow, Facebook has a huge advantage: the ability to communicate directly with enthusiastic prospects and prospects. loyal clients.
Now, due to popular demand, the social media giant is stepping up its local business game with a suite of tweaks and updates. Let’s look at each one in turn.
1. Let visitors act on your page
Whether you’re creating a landing page form or creating a website, a basic premise of online marketing is getting the consumer to make the least effort. The less your prospect has to do, the happier she is. The same logic applies to your business page.
That’s why Facebook is extremely easy to use for users who visit your page. Whether you throw pizzas, offer luxurious massages or both are incredible, you can allow consumers to convert as soon as they land on your page.
Facebook is particularly focused on local businesses that sell tickets for events. Every month, 700 million consumers use Events when they are looking for something to do in their neighborhood. To help your business generate more sales, Facebook now allows you to sell tickets directly through the platform. Your business will no longer lose prospects that do not make the transition between your event and your website.
2. Encourage customers to make the sale for you
When a person is in the market for a cup of coffee or a new pair of pants, he is inclined to ask his friends and family for suggestions. Facebook has tapped into the influence of social circles with the introduction of Recommendations.
The original idea: a user can indicate that he is looking for recommendations when publishing a status. Then, when his friends comment on their ideas, Facebook fills out the comments with the names, locations, and reviews of the local businesses involved.
It’s always there. And now, Facebook users can post complete recommendations with text, images and tags right on your page. Essentially, Facebook allows your most enthusiastic customers to post testimonials for all your prospects.
3. Give visitors an overview of your business
As highlighted in our recent blog posts, social media tends to turn to stories. Between only Facebook and Instagram, more than half a billion people use Stories to provide their friends and subscribers with immersive visual updates.
Stories are a great way for your business to give Page visitors an overview of daily operations. Consumers love their local businesses because they contribute to a sense of community and friendliness. You can go further by using Stories to develop a community-oriented brand.
In addition, discuss the ease of use: everything a visitor needs to do to discover your local brand Click on the image of your profile.
4. Making it Easy for Consumers to Find You
Make it easy for consumers to find you
This is the part that I find most exciting. Mobile Facebook users have access to a section of the application called “Local”. Here, nearby consumers will find tons of information about your business: location, times, notes, reviews and recommendations from friends. Of course, users can also click on your page to find all the same items and more.
There is also a local Facebook application. Depending on the user’s location, she will find everything she needs to know about local businesses, upcoming events, where her friends have gone, etc.
As consumers spend more time on mobile and spend more mobile time on social media, it’s becoming more and more important for your business to cultivate a friendly and engaging Facebook page. By leveraging actions, posting stories, encouraging recommendations, and consolidating your presence in the local and in the app, you are putting your business on the road to success in an era of immediate consumption via platforms of digital.