Top digital marketing companies emphasize the importance of strategizing for 2023. Digital marketing trends are manifold and much to think of and companies to gain from.
It is interesting to watch the top digital marketing trends that are likely to highlight 2023 which include: influencer marketing evolving into a common marketing tactic, video content rather becoming shorter and also vertical, social media indeed becoming a customer service tool, businesses leveraging SEO to be able to conquer search traffic, rising of virtual events, shifting to omni-channel marketing, artificial intelligence as well as analytics, mobile optimization and also progressive web apps, keeping up with of course voice search, augmenting user experience with no doubt augmented reality, native advertising and also short-form immersive mobile-first video, explosion in the creator economy, and long-form and focus also n live video content.
As customers tend to become more discerning about the products and services they buy, there is also a global cost of living crisis that brands will need to plan for in 2023.
Brands need to be transparent and messages need to be thought of well and research and strategy in the coming year are important. Marketers need to be informed about the future trends to plan and thus take advantage of any new developments.
Within social media and influencer marketing, TikTok and business are gaining much popularity.
- In B2B marketing the value of video content, how to conquer social selling, and curated content are given due importance.
- Content marketing appears to have more connections, creator brand partnerships, and the need to create valuable content.
- It is evident to be aware of marketing automation in 2023, not least in available tools and the much-anticipated GPT-4.
- Martech is also about to grow in stature. CRO will take a further lead. Also, the metaverse will not be going away.
Social Media and Influencer Marketing Trends
People come across interesting trends in 2023 for social media. TikTok does continue to evolve as well as dominate.
TikTok has indeed become a major player in the social media marketing realm and will remain so even in 2023. It is not simply for consumers or creators that TikTok is making inroads. The platform is focusing on usability for businesses and also improving targeting options for advertising which will make it a bigger as well as better platform for brands in 2023.
TikTok focus next year is on simplicity around business tools. They have already made waves in improving the usability for businesses around their ads dashboard
Decentralizing social media to create a ‘super app’
The changes at Twitter have brought into the limelight the vulnerability of social media platforms. Customers are moving away from wanting to engage with billionaire-led platforms and are keener to gain control over their content and data.
There is a need for decentralization of social networks Other popular apps in the offing are BlueSky, which is being developed by Twitter’s ex-CEO, Jack Dorsey. It is a new foundation for social networking which gives creators independence from platforms, developers the freedom to build, and users a choice in their respective experiences.
As brand awareness does tend to orient toward social media (as opposed to pure lead generation), marketers are required to find creators who do have a voice and fan base (small or otherwise).
Since the time of COVID, a new social media culture does focus not on the number of followers, but on the content itself.
The emergence of content creator funds on TikTok, YouTube, along with Twitch does mean there happens to be an incentive for creators to place time into creating content a brand that could take advantage of.