The Digital Marketing Company is very concerned with the Who, What, Why, and How of the marketing process, particularly online purchases. Clients are keen to know about the online purchasing and marketing of products and services.

A digital marketing company can be a mix of five key elements: who we tend to market to (audience), what we are marketing (content), why we market (mission), how the marketing takes place (tools), and when it takes place.

Digital marketing is well utilized by businesses of all sizes, from small startups to even large corporations. It refers to the promotion of products or services through digital channels like websites, search engines, social media platforms, email, mobile apps, and many more.

The way people shop and buy these days has changed, along with the meaning of offline marketing, which cannot be one’s only strategy for driving sales; they need to meet audiences where they are already spending time: on the internet.

Marketing has always been linked with one’s audience in the right place and at the right time. People spend more time on the internet, as they do their shopping mostly online. A digital marketing company focuses on this aspect of buyers’ preferences.

Enter digital marketing—in other words, any form of online marketing.

This leads to inbound marketing as an effective way to attract, engage, and delight customers online.

Questions that arise in people’s minds are:

  • What is digital marketing?
  • Why is digital marketing important?
  • Types of digital marketing?
  • What does a digital marketer do?
  • Inbound marketing vs. digital marketing: which is it?
  • Does digital marketing work for all businesses?
  • How to Do Digital Marketing?
  • Digital Marketing Examples.

What is digital marketing?

Digital marketing, also known as online marketing, refers to all marketing efforts that occur on the Internet. Businesses leverage digital channels like search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication via text or multimedia messages.

A seasoned inbound marketer might feel that inbound marketing and digital marketing are virtually the same, but there are a few minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand are aware of these few differences.

Who, What, Why, & How of Digital Marketing?

Who, What, Why, & How of Digital Marketing?

How does a business really define digital marketing?

Digital marketing is indeed vital for business and brand awareness. It does appear like every other brand has a website, and if they do not own a particular website, then they at least have a social media presence or digital ad strategy. Digital content and marketing are so common that consumers now expect and rely heavily on them as a way to learn more about brands. As digital marketing has several possibilities, the client has access to get creative and experiment with a variety of marketing tactics on a budget.

On the whole, digital marketing is defined by making use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Much depends, of course, on the goals of their marketing strategy, and marketers should be able to support a larger campaign via the free as well as paid channels at their disposal.


Digital marketing does help the client reach a larger audience than he or she can via traditional methods and also targets the prospects that are most likely to buy a product or service. Additionally, it is often more cost-effective than, no doubt, traditional advertising and does enable the client to measure success daily and also pivot as seen fit.